Our story began in the early 80’s in a small village of Denizli, surrounded by cotton farms called Salbace. With the industrial revolution, our fathers started to replace the old machinery that they inherited from our grandfathers.
With the increasing demand from the consumers, they moved the production from their dedicated rooms at home to warehouses. This boosted the production capacity and increased product portfolio, which led to the first wave of family brand.
The two generations prior to us raised enough money to send us for higher education by producing textiles. Looking for the next pot of gold, we jumped into tech industry and started working at global IT companies. Here, we learned useful skills like project management, finance and customer relations. But we’ve never been completely away from our fathers. Always helped them on areas like digital marketing, branding etc.
salbace.com
During the pandemics, i.e. work from home setup, we returned back to our village. And with the physical presence, our ties with the family business got stronger as we got more involved in all aspects of textile. This lead to us investing more time and resources to textile and in short time we found ourselves completely immersed in our heritage.
Our third generation brand grew at a rapid pace thanks to applying our modern corporate skills to our generational know-how. Now we are serving our global customers from our offices in EU, UK and ME, bringing them our local production quality with our local service.
2018
Founded in Denizli.
2019
A warehouse is in Germany.
2020
Opened its UK office to serve in Europe.
2020
Started online retail in Trendyol.
2021
Increased its production capacity and warehouse to 3000m².
2022
Started online retail in Amazon as "private label".
2022
Registered its quality by obtaining OEKO-TEX and ISO certificates.
2022
Increased its capital of company to $1 million.
2023
Will be a global supplier.
